Showing posts with label Zuckerberg. Show all posts
Showing posts with label Zuckerberg. Show all posts

Wednesday, August 19, 2015

OKAY, MAYBE THERE'S ONE GOOD THING ABOUT FACEBOOK...

"Hey, look, here's a bunch of Grandpa's old Facebook posts..."

I’m one of those Facebook users who alternates between railing against the evils of the medium and deciding to post yet another bon mot that the world can’t do without. This desire to share my pearls of wisdom notwithstanding, my frustrations with the site lead me—a number of times a year—to seriously consider quitting it. The hook that keeps me in the game (as is true of many of my generation) is the addiction to the perpetual album of photos of our grandkids. (And, I will confess, Facebook is the only means I can think of to nudge this humble blog on its way into the wide world.)

In the interest of clarity, I’ll state directly that the main cause of my frustration is the disingenuous way that the Mark Zuckerbergs of the world pander to users by introducing the site and its various features (and ever-changing tweaks) with the assurance that they are only providing what we all want: We all want our “Friends” to know about what we’re doing and what we like and whom we’re with and what music we’re listening to. Not only is this an ambiguous half-truth, but it masks the real truth: That the features and tweaks are expressions of ever-more clever ways (tricks) to sell us to advertisers. To repeat what is now a truism: The Facebook user is the product; the advertiser is the customer. (Zuckerberg’s mantra could well be, “Pay no attention to the man behind the curtain.”)

I don’t have any objection to an entrepreneur producing, for profit, something that the public finds useful. My objection is to the disingenuousness and, yes, dishonesty. I would happily pay a reasonable amount for an ad-free Facebook—one that applies the principles of, for example, the Duck Duck Go browser: “We don’t read your stuff, we don’t track you and we don’t sell you to advertisers.”

So much for my critique of the Facebook business model. Despite my misgivings, it seems that quite a few (million) people find it useful. And, as it turns out, I just discovered one good thing about it myself (in addition to the grandchild photos). I was scrolling back through my own posts ("status updates")—quite a ways back—looking for a scrap of poetry I had posted, and I found the process to be surprisingly interesting and enjoyable. Not because my entries were so wise and witty, but because, it occurred to me, I was reading a journal—a sort of diary. And that struck me as a potentially good thing about Facebook. Depending on how one uses it, it can serve a function that is very similar to how our forbears in earlier centuries used a diary or journal: to record observations of the passing scene, the politics of the day, family news, a bit of humor or poetry—even, in the case of our family, how the crops were doing and how devastating the cloud of grasshoppers was.  Although historically some diaries have, no doubt, been intended to remain private, most journals have been kept with the idea that the thoughts and news being recorded will one day be examined by a later generation. Thus, the revelation that came to me about how Facebook postings can serve as a journal is not that it is an opportunity for a narcissistic treasuring of one’s own precious jewels of wisdom, but that it may be a very practical way to provide the kind of message-down-the-years that grandchildren previously discovered in their grandparents’ desk drawers or attics.

I started the blog that carries this essay as an attempt at producing a digital journal (the pen-and-ink variety having come to naught for me). It has worked pretty well in that regard (with occasional gaps of varying lengths). And, in a very general sense, the main audience I have in mind for my blog is two-fold: You, dear reader (and thank you); and—just as real to me—my grandkids, twenty or thirty years from now. Not that I’m writing targeted entries to them, but that they might be just as pleased one day to find the dusty papers of a grandparent as I have been.

The more immediate nature of Facebook entries (as compared to blog posts) makes them akin to “daily diary” jottings. Imagine an eighteen-year-old great-granddaughter reading the Facebook Diary of her great-grandmother—produced when she was eighteen years old herself. (And it might actually be beneficial if we all write these digital musings with the understanding that our grandkids will one day see them.)

An1860 letter to Caryl's great-grand-father
from a friend. In a later letter, he sheepishly
reports that his father had just bought him
out of the Civil War draft. Early Facebook?
When I refer to coming across the “dusty papers” of one’s grandparents, I don’t mean that metaphorically or virtually. I think an important part of this time-capsule-like interchange is the transferring of the digital material to ink and paper. To publish it. So it can be found, perhaps as a last resort, in the bottom of a dusty trunk in the attic.

For this very reason, I regularly order a handful of copies of my blog in book form. (One for each of my grandkids to discover in 2035, three to push on my wife and daughters—now!—and one to keep for myself as a, well… journal.) I’ve known of similar publishing possibilities for Facebook, but have not seriously considered the idea because I have equated it with the navel-gazing aspect—the worst feature—of “social” media. (One publishing title is “EgoBook”--for the coffee table!) But what made me give it a second thought—and what made it an “epiphany” for me—is that experience I had of scrolling through months of posts, and realizing the similarity to an old-fashioned journal. That, plus the discovery that one can edit these “Facebook Books,” choosing what to put in and leave out, as one would surely want to do.

So there’s one good thing about Facebook. Perhaps another, I’ll allow, is that I get to peek at your Daily Diary entries. Some of which are more interesting than others.
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I occasionally publish my blog collection (for the purpose stated above) with blog2print. I'm still researching apps for printing a Facebook journal book.


Friday, July 20, 2012

MAYBE MY RUSSIAN BRIDE WILL ARRIVE IN A USED MERCEDES...


A few days ago I had a thought that comes into my noggin every once in a while (and more frequently now that I’m approaching retirement): Some day before I shuffle off this mortal coil, I’d like to own a Mercedes Benz – used, of course. I did not commit this thought to writing in any way, but the very next time I sat down at this keyboard, the good folks at Google provided a banner ad atop my screen: “Pre-owned Mercedes…” They’re reading my mind! I thought. My friend Mike came to a different conclusion: By reading my keystrokes for the last few years (with a soulless keystroke reader), “they” know that I’m a sixty-five year old boomer male approaching retirement who certainly doesn’t make enough to buy a new Mercedes, that my reading and correspondence skew my interests ever so slightly toward a German rather than a Japanese luxury-mobile, and that a demographically placed ad for a pre-owned Mercedes might present just the “it’s now or never” opportunity that I might act on. Pathetic.

As a matter of principle, I didn’t click on the ad (the principle being a protest against our society’s easy acquiescence in the giving up of our privacy), but I have to confess a grudging admiration for the technology. I do not, however, admire the philosophy of the Mark Zuckerbergs of the world, who disingenuously claim that these targeted ads are a favor they are providing for the consumer. My advertising friend tells me to get used to it and get over it – that it’s just an extension of a 1950s Madison Avenue ad for Crest toothpaste.  But it seems that the other privacy shoe is yet to drop – that the Zuckerbergian "privacy-is-so-twentieth-century" approach will, too late, be seen to be a favor only for the tyrannical and the amoral, and all of us who carelessly click that we “like” Kraft Mayonnaise will increasingly resemble hapless characters out of 1984 or Brave New World.

What’s both interesting and scary is that the targeted ad technology seems to be getting sharper and sharper. But sometimes they humorously miss the mark. A while back I wrote a piece on marriage.  Almost immediately I received a Google Mail sidebar ad offering me “Russian Brides--See Pics.”  As a matter of principle, I didn’t click on the ad, the principle being that Caryl was coming into the room and I wasn’t sure what these Russian Brides would look like!